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"Location was still the number one factor. It's a logical choice for British companies. When you leave England, you have to go through France anyway to get to elsewhere in Europe. Fabienne Labbe, General Manager, Usleep
Published on 29.02.2024 
Usleep – the UK’s leading supplier of hybrid mattresses – set up in Dourges to access its customers in the EU market.
They were up and running by January 4, 2022, with 17 employees.
Take a look back at the British group’s adventure in Hauts-de-France.
Usleep had already 2 sites in the United Kingdom in Ashton Under Lyne et Castle Donington. After Brexit, the company found it more difficult to access the EU due to tougher administrative measures, delays and additional costs. However, demand from EU customers was increasing. As a result, Usleep had no choice but to find a location solution to get closer to its markets.
After considering multiple sites, the company chose one in Dourges which meet all of their expectations.
The Hauts-de-France Region combined :
#1 A very strategic location dues to its:
#2 Available and skilled workforce
#3 An important ecosystem of foam manufacturers which is needed for their mattresses
#4 Access to the “made in France” logo highly looked upon in Europe
Usleep decides to develop its business
2021
Usleep contacts Nord France Invest
Feb
Start of sites visits
Mar
Confirmation of the site in Dougres via the signature of the lease and aceptation of the financial aid request
May
Site up & running and EU deliveries made
Nov
“I requested the support of Nord France Invest to have a unique interlocutor. It was an intermediary between the different entities who played a part in this project. Without them, It would have been more time-consuming and I would not have been able to do as many things.”
“Pôle Emploi launched a recruitment campaign via tests. They did a pre-selection of 120 people, 100 of them did the tests. Then, they made a pre-selection of 40 people and I interviewed and hired about 20 of them. ”
Fabienne Labbe, General Manager Usleep
Nord France Invest can provide you with Free and confidential support to companies looking to set-up in the Hauts-de-France Region.
For Usleep, Nord France Invest’s support meant finding the right expansion solutions in record time to meet the company’s challenges: i.e. delivering their customers as quickly as possible. It included help with:
You are a company looking to expand into Europe and Northern France is on your radar? Let’s discuss!
You want to develop your company in region? Experts specialized in helping companies set-up in Hauts-de-France are waiting for you.
We’ll get back to you as soon as possible to answer any questions you may have about your development project.
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