What was the reasons to Usleep’s growth?
Usleep already had 2 sites in the UK in Ashton Under Lyne and Castle Donington. Following the Brexit, the company was finding it more difficult to access the EU, while demand from their European customers was increasing. For this reason, Usleep needed a location solution to get closer to its markets.
Choosing Hauts-de-France for Usleep’s expansion project
For two months, they analyzed different possibilities in the region. Their final choice was Dourges.
The Hauts-de-France region combined :
#1 A strategic location
#2 An available, skilled workforce
#3 A large ecosystem of subcontractors (notably the foam manufacturers essential to mattress production)
#4 Access to the “Made in France” label, recognized throughout Europe.
How did Nord France Invest help Usleep set up in Hauts-de-France?
Nord France Invest offers free, confidential support to companies wishing to set up in the Hauts-de-France region.
For Usleep, it was a matter of finding a location solution quickly to deliver to their customers as quickly as possible.
This included
- Finding the right site
- Taking the necessary administrative steps
- Applying for financial aid
- Being integrated into the local ecosystem
- Getting in touch with the right people